BACARDÍ expands its partnership by reviving the show’s Best Dance Award, a new custom ad featuring original Latin-inspired ...

BACARDÍ® Rum, The World's Most Awarded Rum, returns for a fourth consecutive year as the Official Spirits Partner of the 2026 MTV VIDEO MUSIC AWARDS ("VMAs"), hosted by Snoop Dogg on Sunday, September ...

A continuation of their multi-year partnership, Camila Cabello and BACARDÍ collaborate to create a limited-edition sugarcane vinyl featuring the soundtrack to the collaborative ad spot ...

Bacardi has been going through some of the most interesting changes in the spirits industry over the past few years. For decades, Bacardi Superior (a white rum) was pretty much the only expression ...

Add Yahoo as a preferred source to see more of our stories on Google. Full of natural ingredients and innovative flavors, 2024 is set to be a stellar year for cocktail lovers everywhere. Blaine Moats ...

Bacardí is going all out this Halloween with two new spots and the return of a fan-favorite glow-in-the-dark bottle, according to information shared with Marketing Dive. The 30-second spots, “Blood ...

Bacardi Limited is buying the maker of Patron tequila. The deal values the Patron brand at $5.1 billion. Bacardi Limited will acquire the maker of Patron in a deal valued at $5.1 billion, the spirits ...

Cheers are in order: Camila Cabello has a new gig. The pop star is the new global face of Bacardí, the brand announced on Tuesday — and her first commercial for the rum empire just dropped. In the ...

HAMILTON, Bermuda--(BUSINESS WIRE)--Bacardi, the world’s largest family-owned spirits company, has made a giant leap forward in the fight against climate change and plastic pollution today, as it ...

June 13 (Reuters) - Bacardi [RIC:RIC:BACLTD.UL] convinced a U.S. appeals court on Thursday to revive the liquor giant's lawsuit against the U.S. Patent and Trademark Office in its long-running dispute ...

Bacardi is the world’s largest producer of rum. It has consistently been an innovator in the rum trade. Over its history, it has won more than 1,000 awards for its rums in international spirit ...

CASA BACARDÍ gets bigger this year, taking its beat across India with a wider range of music, cultural and immersive experiences. The platform is bringing the 'BACARDÍ Way of Life' to new locations ...