Five years ago, #BamaRush went viral, transforming the University of Alabama’s sorority recruitment into one of the internet’s biggest annual spectacles. The TikTok trend introduced millions of ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Five years ago, #BamaRush went viral, transforming the University of ...

Every August, potential new members, or PNMs, descend on the University of Alabama for nine days of sorority recruitment. The sorority hopefuls move through Open House, Philanthropy, Sisterhood and ...

Bid Day is the culmination of the University of Alabama's sorority recruitment week, known as Bama Rush. The event gained viral social media fame on TikTok, popularizing terms like OOTD and PNM.

Trisha Addicks, a sorority recruitment coach featured in the HBO documentary "Bama Rush," has released a book titled "The Rush Bible." The book serves as a how-to guide for young women navigating the ...