From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max series “Barney’s World.” In a bid to appeal to what Mattel chief franchise ...

No matter how dorky Barney the purple dinosaur may seem to adults, kids still adore him, and No. 1 toy maker Mattel hopes to cash in on the munchkin mania. Fisher-Price, Mattel’s preschool division, ...

EAST AURORA, N.Y. — An iconic children's character is making a comeback. Toy maker Mattel announced Monday that they be relaunching the Barney franchise. Barney will be marketed to a new generation ...

With the hype for Barbie mounting, Mattel has bigger filmmaking plans. The American toy company Mattel have 45 films in development. Plans for films about He-Man, Hot Wheels, Barney and many more are ...

Barney is back, and while Mattel has not yet officially confirmed it, we’re guessing he still loves you. Toy giant Mattel (MAT) announced Monday that Barney, the friendly (and, let’s be honest, cringe ...

Four-year-old Aaron Akhobadze had his heart set on a high-tech Barney toy. But E-Specially My Barney turned out to be nothing but a heartbreaker, the boy’s parents complain. “It ruined my son’s ...

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