AI agents are transforming enterprise operations, behavioral intelligence must now catch up.

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

Financial systems measure outcomes exceptionally well. What they do not capture is how those decisions were made.

Recent advances in artificial intelligence have significantly enhanced the ability of intelligent systems to perceive, model, ...

Although inflation has shown signs of cooling in recent months, financially constrained consumers and a shortened 2024 holiday shopping season is projected to pose challenges for retailers. In ...

The ability to mine large amounts of data to study how users act offers long-reaching business benefits and risk reduction opportunities. You’re shopping for a car. You visit a manufacturer’s website ...

Scientists learn about the brain's inner workings by studying what animals or people do, how they move, react, and make choices. Behavior is complex, as animals and humans can move in countless ...

How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups? The focus group traces its origins back to the mid-1940s. Its death has been ...

Our APIs—powered by Morningstar data—identify the investor behavioral gap in managers’ decision making which can explain why a fund underperforms. Once managers are aware of these patterns, they can ...