Media Psychology is an important and growing specialty in psychology. Fundamental theories in general psychology are essential in forming the necessary foundation for the professional practice of ...

The field of behavioural psychology investigates the ways in which reinforcement schedules shape actions across both human and non-human subjects. By systematically varying the contingencies of ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Psychology: Since psychology uses the scientific method to methodically examine the observable behaviors and responses of both humans and animals, it is essentially recognized as the study of behavior ...

Jessica D. Ayers does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...