The challenges presented by sustainable development are broadly accepted, yet resource use increases unabated. It is increasingly acknowledged that while technical solutions may play a part, a key ...

This work provides a useful resource for modellers, behavioural scientists and policymakers to identify and use appropriate methods and behavioural theory within health economic models of public ...

I have often found myself surprised to learn how utterly predictable my behaviour is whenever I read the work of social scientists specialising in behavioural psychology. Having always prided myself ...

The cognitive dissonance theory was one of the most influential theories in social psychology first proposed by Leon Festinger in his book A Theory of Cognitive Dissonance in 1957. Festinger’s theory ...