For 2027, Behr Paint introduces Grounded (T27-01), a mossy olive with earthy brown undertones inspired by the restorative essence and quiet vitality of nature.

Plus, why consumer confidence matters as much as consumer inspiration.

Behr Paint enlisted influencers to help consumers feeling stuck in their DIY projects. Through April 2, consumers can call 1-877-ASK-BEHR to leave a voicemail for DIY creators Tyler Cameron and Shayna ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Sarah Teresinski has been upcycling for over a decade. What started as ...

Paint brand Behr has announced 'Grounded', a rich olive green hue, as its 2027 Color of the Year ...

As more millennials buy homes, Behr Paint needed a way to communicate the value inherent in its product. The approach the brand settled on included a competition series on TikTok that launched last ...

Many would agree that the most difficult part of home improvement is knowing where to start. The decisions can seem endless — from figuring out lighting to decor and furniture — to the point of ...

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Today, Behr Paint Company unveiled a new colour, Grounded (T27-01) as its 2027 Colour of the Year. An earthy olive green that captures restorative essence and quiet energy, this natural shade moves ...