A new artificial bait named Gulp! soon will flood American tackle shops and already is in some Wal-Marts. Gulp! was developed over a 20-year period in laboratory analysis and field testing, and ...

Berkley's PowerBait and Gulp! dominate the dough bait market, according to the American Sportfishing Association. When your desire is to put a rainbow trout in the frying pan, there might be no better ...

Remember last week (or the week before?) when we talked about putting a Berkley Gulp Worm on a wobbling spoon for fall chinook? Well, as it turns out, they make smaller Gulp Worms that work on coho as ...