When it comes to dialing in your bag, people obsess over the big-ticket items: the latest driver, new irons, maybe even a fresh set of wedges, or the latest magic wand on the greens. But there’s one ...

Golf Pride is a colossus within the golf industry making many of the best golf grips in the game. Chances are if you are reading this, you have definitely picked up a golf club before and if so, it is ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

Gear: Golf Pride Align Max grips. Price: $14.99 each. Available: Feb. 15. Watch the best free throw shooters in basketball, ...

The name’s Pride, Golf Pride. They’ve got a license to grip. It’s an odd job, granted, but You Only Grip Twice. Especially if you’re The Man With the Golden Grip. Are those enough James Bond-related ...

To celebrate the season's first major championship, Golf Pride has released a limited-edition collection of full swing and putter grips, Honorary Starter. Adorned in vibrant green and trimmed with ...

Fundamentals are crucially important for a solid golf swing, but they aren’t always the most riveting topics. Alas, in 2024, our readers seemed interested in improving them. Over the past year, one of ...

Golf Pride’s tour rep shares insights into pros' grip habits, some of which are not much different from the rest of us. A stash of Golf Pride grips inside the TaylorMade truck at a recent PGA Tour ...