Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...
The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.
The Big 12 tournament court design hasn't garnered the best reviews so far. Here are some of the best reactions to the court from social media: ...
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