Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a ...

In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.

Bing has rolled out two updates that aim to help position its paid search offering on an equal, if not greater, footing than Google AdWords. In the aftermath of Apple rolling out Intelligent Tracking ...

Advertisers that run Bing Ads campaigns to generate leads can now upload offline conversion data back into the platform to get a more complete picture of campaign impact on actual sales. The system ...

Microsoft Advertising, formerly Bing Ads, is rolling out a series of new features designed to help pages load faster after an ad click. One of those features is parallel tracking, which has been ...

Bing announced a new solution to enable tracking across Apple's Safari browser after they implemented Intelligent Tracking Prevention. Bing said "to help ensure that conversions continue to be ...