Amirah Kassem wants you to make every day your birthday-or at least make you bake as if it were. The New York City-based baker and founder of Flour Shop, known for her viral rainbow explosion cakes, ...

Walmart is one of the biggest grocery stores out there, but too many people ignore its bakery. Among other things, the big box chain bakes fresh cakes every day, which placed fifth on our ranking of ...

Amirah Kassem of Flour Shop bakery is stopping by the TODAY kitchen to share a few of her favorite statement cakes from her cookbook "The Power of Sprinkles: A Cake Book by the Founder of Flour Shop." ...