“Early sales performance indicates that shoppers are showing up for Black Friday, but strong discounts will need to carry through the entire weekend in order to capture consumer attention and ...

Pre-pandemic, most retailers offered slashed prices in stores only, but for the last three years, these sales have been almost exclusively online. While it is too early for any Black Friday 2023 ...

As we mentioned above, Black Friday isn’t really a one-day event anymore. Typically, sales now run over the entire Black Friday weekend and lead into Cyber Monday, the online shopping equivalent.