BBDO New York tells the story of “The Boy Who Beeps” in a new online spot for GE. The two-minute ad begins with the boy’s birth, and the beeping sound he makes in place of the usual baby’s wail. It’s ...

We've seen plenty of ads that use kids to illustrate the power—and limits—of technology. But rarely does it translate in a way that doesn't seem hokey or freakishly dystopian. GE and BBDO are on a ...

GE has launched "The Boy Who Beeps," a sweet two-minute video that launched last week during NBC's NFL Kickoff. The gist of the video is that GE speaks the language of business, and its software can ...

Have you ever listened to a song and wondered how they created the robotic-sounding vocals? There’s a huge variety of ways to do so. [scythe1005] decided to take their inspiration from rock history, ...

Contains the film creative 'The Boy Who Beeps' for GE by the agency BBDO New York in United States.