A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

brand identity. They're not one and the same ... The most effective branding strategy depends on your business model and target audience. Take the time to delve deep into your customer personas, find ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

In line with this, Decathlon has created a new brand identity and logo ... rationalising and digitising the entire business model. Decathlon, an end-to-end business, aims to transform processes ...

SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice artificial intelligence, today announced the launch of Brand Personalities, a groundbreaking feature for its SoundHound Chat AI Automotive ...

The following excerpt is from franchise expert Mark Siebert's book The Multiplier Model. Buy it now ... A descriptive name could also lock your brand into a market position that you may not ...

Today, however, B2B brands are learning that a sonic identity is just as important to their brands as the brand identity tools they have been using to stand out and forge deeper bonds with their ...

HSA Bank, a division of Webster Bank, N.A., today announced the launch of its new visual brand identity and logo, marking a significant step forward i ...

"Our new brand identity represents more than just a name change — it embodies our vision to deliver reliable, innovative mobility and supply chain solutions that transform how businesses operate ...