The Jordan Luka 4 will launch in April alongside Doncic's first takedown model, the Jordan .77, which will be available for ...

Dončić initially wore the Jordan Luka 4 in his first game against the Dallas Mavericks. The new model is tailored to support ...

A preview of brand new Nike Air Jordan Tennessee themed cleats have been revealed. The Tennessee Volunteers have been one of ...

A new Jordan Brand advertisement features new Los Angeles Lakers superstar Luka Dončić officially moving on from his Dallas Mavericks days. The ad shows Dončić (or an actor playing Dončić ...

Luka Doncic and the Jordan Brand are set to release the LA Lakers star's 4th signature shoe line; the Jordan Luka 4.

Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women ...

While the Jordan brand has been around since 1997, the University of Michigan made sports history by becoming the first college football program to wear the brand for its uniform. Reports suggest ...

At least that’s how Jordan Brand’s newest advertisement made it appear. Just a few hours before Doncic faced the Dallas Mavericks for the first time, the shoe company shared a new ...