Here’s What You Need to Know: Strategist are not exempt from marketing their ideas. Far from it. The jingle or ad campaign that administration officials, congressmen, or whatever important audience we ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Generative artificial intelligence (GenAI) has made a remarkable incursion into our ...

As Private Equity Firms and Franchisor initiated strategic platforms continue to embed themselves in the world of franchising, many bring new ways of promoting their brands and positioning them for ...

In our collective experience in marketing, no topic has seemed to cause as much confusion as branding. People routinely throw out terms like “brand,” “brand equity,” “branding” and “brand strength,” ...

The Joplin City Council on Monday will review proposed concepts for a new city brand and logo. The council in March had tabled some proposed designs after several members questioned whether the ...