The Bridgestone e6 name has resonated with average golfers and their search for the right golf ball since its introduction in 2005. Touted for its straighter flight, three-piece construction and soft ...

Bridgestone’s popular e6 ball is no longer the company’s one ball aimed at beefing up average golfers’ tee shots. Instead, it’s now two balls. The company is launching two new e6 balls in select ...

Golfers who demand the ultimate combination of distance off the tee and spin around the green play premium golf balls that typically come with a premium price. For instance, Bryson DeChambeau plays a ...

For years, most golfers picked a golf ball for all the wrong reasons. They played what their favorite tour player played. They grabbed whatever was on sale. They used the ball their buddy swore by.

Founded in 1931 as Bridgestone Tire Company, the Tokyo-based Fortune 500 company is one of the largest manufacturers of tires on the planet today. But that’s not all it’s good at making. Bridgestone ...