For years, most golfers picked a golf ball for all the wrong reasons. They played what their favorite tour player played. They grabbed whatever was on sale. They used the ball their buddy swore by.

Specs: Three-piece, urethane-covered ball with hydrophobic coating. Who it’s for: Golfers who often play in wet or muddy conditions and who want a ball that maintains consistent flight and spin. What ...

Whenever Tiger Woods makes his long-awaited return to professional golf, he’ll do so with a new golf ball. Bridgestone Golf announced its new 2026 Tour B golf ball lineup on Tuesday, featuring a new ...

Editor's note:Chris Gotterup claimed his second victory of 2026 by beating Japan's Hideki Matsuyama in a playoff at the WM Phoenix Open. The piece below was written about his season-starting victory ...

With a new RPL-X coating, Bridgestone's e12 Splash is designed to offer total performance under any conditions. Wet golf balls are like wet tires - they just don't offer that much grip. But, ...

Looking to learn what you need to know about the latest new products from Bridgestone? These handy thumbnails will keep you up to date on the company's new releases across all ball catetgories.

WHAT YOU NEED TO KNOW: The Bridgestone Tour B family of golf balls gets a boost in speed from a new mantle layer material that adds greater density to maximize the core’s resiliency. As has been the ...

Bridgestone Golf’s official unveiling of its new golf ball came Tuesday morning ahead of the PGA Merchandise Show’s Demo Day. The ball itself? Well, it’s already a winner. Not only did Matt Kuchar use ...

Bridgestone has designed a golf ball specifically for junior golfers with slower swing speeds as part of a partnership with U.S. Kids Golf. With the number of junior golfers in the U.S. jumping by 58% ...

Johnny Wunder visited the FootJoy Lab at the Titleist Performance Center and learned why finding the right shoe is more important than you think. If you're looking for the ultimate golf gift, it's ...