You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. This as-told-to essay is based on a conversation with Margo Fairchild, 34, who built a 240-square-foot ...

Effective personal branding isn't about virality, but building trust and standing for something unique. Caleb Ralston, strategist for top entrepreneurs, advises finding a "contrary belief" by ...