Business research serves a number of purposes. Entrepreneurs use research to make decisions about whether or not to enter a particular business or to refine a business idea. Established businesses ...

Research is fundamental to modern business management, but hiring an outside firm to conduct your research can be expensive. To save costs, many companies attempt to conduct research in-house. Without ...

From the publication of the first case in 1921 to teaching the case method online during the 2020 pandemic, we’re marking the centennial of the case method in 2021 with these milestones, while looking ...

The international market research industry is worth approximately $150 billion in 2025, and it’s become essential for ...

Pathway for students to gain first-hand research experience working with faculty on interesting and novel challenges industry and society face. The Student Research Initiative (pronounced SiRI) at ...