In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Consumer behavior is evolving rapidly, with self-gifting trends, loyalty integration, and experiential spending creating ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

We have reached a pivot point in the evolution of B2B buyer behavior, with significant implications for marketers of enterprise-grade products and services. Here’s what you need to know. The age of ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

Monash University researchers are using the power of consumer AI to evaluate the safety and repurposing potential of medicines. Subscribe to our newsletter for the latest sci-tech news updates. The ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, offering insights for retail and brand leaders.

To me, there's always been a huge difference between going to a store like Target versus Walmart. Walmart is the store you go to when you need budget groceries or socks. Target is the store you go to ...

Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated ...