Interpublic Group of Cos. has entered into a partnership with the Boston-based word-of-mouth network BzzAgent as part of the holding company's effort to strengthen its offering in the growing ...

TORONTO -- Canadian cablecaster Rogers Communications on Monday said it has picked up the exclusive rights to sell access to BzzAgent's advertising industry word-of-mouth media network in Canada. By ...

Giving Web sites a new stage to see and be seen, word-of-mouth marketing agency BzzAgent has launched a service for its buzz agents to compare, contrast and share various online offerings. The service ...

Arnold Worldwide has cut an innovative deal with word-of-mouth marketing agency BzzAgent: Arnold is the first shop to tap BzzAgent’s new “media channel” that sells access to 130,000 word-of-mouth ...

Word-of-mouth marketing firm BzzAgent plans to use a new cash infusion to expand by upgrading its reporting architecture and hiring new executives, the company said Friday. Late last week, BzzAgent ...

CHICAGO--(BUSINESS WIRE)--PowerReviews, a global technology leader in reviews and user-generated social content to more than 1,000 brands and retailers, today announced the acquisition of BzzAgent ...

LONDON--(BUSINESS WIRE)--dunnhumby Ltd., a global leader in building brand value for consumer goods and retail companies, today announced that it has reached an agreement to acquire Boston-based ...

Tesco has acquired Boston-based social marketing company BzzAgent in a deal worth around $60m, according to reports from the US. It is understood that BzzAgent will continue to operate as a standalone ...

On Monday afternoon, shoppers (including myself) flocked to the Kroger website to download a coupon for $25 off of a $50 purchase. Some of us, like Savvy Shopper Street Team member Tammy Williams, ...

After several days of acrimonious blog postings and behind-the-scenes discussion, Creative Commons and word-of-mouth marketing organization BzzAgent have called off their short-lived marriage.