Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand. But ...

A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

In the late 1990s, when Ray McCandless was asked to create a public-administration concentration in the M.B.A. program at the University of Findlay, he wanted to include a memorable capstone ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...

Most enterprises understand the value of effective corporate and product brochures and a compelling website, but many enterprises underestimate the value of success stories—also known as case studies.

DesignWrite, a medical writing company, drafted an outline for an article about menopausal symptoms like hot flashes and night sweats. The author whose name would appear on the final article would be ...

Artificial intelligence is no longer confined to data crunching and automation; it's making profound inroads into the creative industries. Generative models like generative adversarial networks (GANs) ...

Narrative, the official journal of the International Society for the Study of Narrative, publishes essays on the theory and interpretation of narrative. It is open to work on narratives of all kinds ...