Ganapathy Viswanathan, Communication Consultant & Author, on how today’s most successful PR campaigns are built not around product features or corporate announcements, but around insights ...

Consumer behavior does not shift gradually anymore. It moves quickly, often in response to inflation pressure, digital convenience, social influence, and changing ideas about value. People are ...

The home improvement sector is undergoing a profound transformation, driven by digital-first retailers, changing consumer ...

After surveying 600 business executives and 10,000 consumers in 10 countries, Accenture has outlined 10 behavioral elements that affect consumer purchases. In the report titled: Energizing Global ...

How about this: Do you have an army of small tools invading your kitchen counters and crowding your space? Got a steamer? An air fryer? A convection toaster? Did you know a modern Electrolux oven or ...

89% of manufacturers report material impact from tariffs and trade policy changes, according to RELEX Solutions’ 2026 State of the Supply Chain report. 57% of manufacturers surveyed say the supply of ...

2026 is going to be a very dynamic year because of the influence of government policy on both consumers and consumer companies. Retail sales are growing about 4%, that's in line with the pre-COVID ...

In this episode of Cash Course, we discuss how online delivery apps and the rise of quick commerce are changing consumer ...

Discover how the experience economy is reshaping consumer behavior in India, emphasizing intentional purchases and lifestyle ...

As leaders, coaches, consultants, and change agents, we spend a lot of time at work convincing others to see things our way: We explain the rationale. We share the research. We articulate the vision ...

Today, effective CPG trade and revenue growth management requires a new approach to keep up with the pace of change. Consumer products companies are challenged on all fronts. Inflation continues to ...