Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows. Cognitive dissonance is a theory in social psychology first ...

Conversation among us is peppered with observations of the division within the American population. The division is revealed in a number of forms. It may be the acknowledgement of the political gap ...

Kim M Caudwell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

During a very enjoyable and highly participative class session on Thursday as part of a marketing management program, I revisited one of the issues that most concerns me regarding the evolution of ...

This month's Double Feature: Cognitive Dissonance and Wishful Thinking, two thrillers about floundering Central Banks and frantic Ministries of Propaganda. The global economy is now dominated by ...

Imagine a healthcare provider who has been prescribing a treatment for 15 years with good results, and then a new study shows that this treatment might not be as effective as previously thought, or ...

A few weeks ago, research firm Forrester predicted that the marketing business would suffer 15% job losses in 2026, on top of 8% from this year. It was a sobering finding for an industry that was, for ...