You may not be familiar with the term “cognitive dissonance,” but it’s the phrase psychologists use to describe a phenomenon that you likely encounter regularly, if not daily. We humans probably ...

MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows. Cognitive dissonance is a theory in social psychology first ...

Dissonance in marketing causes a conflict or tension within a consumer considering a product purchase. This is usually an uncomfortable feeling for the consumer and usually leads to the buyer taking ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. On the night before Christmas in 1954, a Chicago housewife named Dorothy Martin ...

In 1934, an 8.0-magnitude earthquake hit eastern India, killing thousands and devastating several cities. Curiously, in areas that were spared the worst destruction, stories soon spread that an even ...

Cognitive dissonance is a psychological term that describes the discomfort you feel when your beliefs don’t line up with your actions. Or it could refer to the tension of holding two conflicting ...

Cognitive dissonance is the discomfort a person feels when their behavior does not align with their values or beliefs. Cognitive dissonance is a psychological phenomenon that occurs when a person ...

All of us experience cognitive dissonance. It’s the tension that arises when we think one way but act another way, or when we hold two opposing views at the same time. You want to lose weight, but you ...