Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that ...

This story is from an installment of In the Loupe, our weekly insider newsletter about the best of the watch world. As 2025 ...

Do you have a case of cognitive dissonance? Cognitive what? You may wonder why we’re asking if you have a case of cognitive dissonance. We’re asking because it’s common and ...

Cognitive dissonance, a term coined by psychologist Leon Festinger, is a state of mental discomfort that arises from holding two conflicting beliefs, values or attitudes. As an investment bias ...

Do you have a case of cognitive dissonance? Cognitive what? You may wonder why we’re asking if you have a case of cognitive dissonance. We’re asking because it’s common and uncomfortable.