This is the color associated with intelligence. It won't determine your IQ, but wearing it might just change how others see ...

When green tops your color chart, you show a keen sense of insight and a drive to explore new ideas. People who love green ...

Color psychology — the study of how colors influence and affect our behavior, mood, and emotions — is therefore an interesting way to learn what your favorite color says about your true ...

In marketing, companies will use color psychology to create their brand based on how they want to be perceived and to ...

Pink might seem like just another pretty color, but it can also be a symbol of deep personality traits and distinctive tastes. If this is your favorite color, it can subtly whisper messages about who ...

In psychology and neuroscience, the relationship between subjective experience, such as how we perceive color, and physical ...

Colors influence how we perceive and interact with a digital product. They trigger emotional responses, set the tone, and ...

He writes about creative work and human behavior at Sparring Mind. The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.

Every year there are more and more detailed analyses of the alleged correlation between dress color and winning the Oscars. Here is this year's: Apparently, 26 percent of the winners of the Best ...