Add Yahoo as a preferred source to see more of our stories on Google. (llustration Los Angeles Times; photos from Getty) We all need to stop getting mad about the fact that our favorite streaming ...

Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when creating custom ...

If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to ...

Before this update, you would have had to apply custom segments to see each conversion action and the categories they fall under. Now the data is more readily available. Here’s more about the new ...

Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more. This was spotted by ...

We all need to stop getting mad about the fact that our favorite streaming series are now full of ads and focus on how awful those ads are. Yes, it is infuriating that streaming platforms sold a ...