For commercial AV integrators, background music has long been viewed as a relatively low-risk system component. Speakers are installed, sources are connected and responsibility for music selection is ...

"[It's about] focusing on growing relationships that last and consistently keeping the work you are doing fresh," says Barking Owl Sound co-founder Kelly Bayett. By Dan Rys Few events can stitch ...

In 1975, Paul Anka appeared in a now-iconic TV commercial for Kodak. The advertising campaign, which focused on the special moments captured in family photographs, featured Anka recording the song ...

David Paton's 50-year-old hit song "Magic" earned him $1 million from use in Ozempic commercials, illustrating the value of a musician's back catalog.

Catalog tunes like Montell Jordan's "This Is How We Do It," DMX's "What's My Name" and Supergrass' "Alright" are setting an upbeat tone this year. By Steve Knopper Uber Eats’ commercial featuring ...

EDM in commercials? It's definitely nothing new. Dance music has helped sell a lot of products over the years, but with the current buzz that the EDM scene has, corporate dollars are finding new ways ...

The University of North Texas recently announced that starting in fall of 2025, it will offer a BA degree in Commercial Music, which will focus on “the contemporary music-making process from the early ...

Like so many others, Elise Biscaro’s interest in being part of the entertainment industry began when she discovered at an early age that she liked how people responded to her as a performer. “I enjoy ...