He was based at Swarthmore College, Pennsylvania, when he conducted the experiment for which he is best known: “the Asch conformity experiment.” People will often go along with others ...

Cultural traits—the information, beliefs, behaviors, customs, and practices that shape the character of a population—are influenced by conformity, the tendency to align with others ...

Conformity and group thinking are best explained by an anecdotal story of the “five monkeys experiment.” While the story is by no means a scientific experiment, it provides a useful metaphor ...