Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with knowing your customers. You need to do your research to figure out what the ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

A Canadian evolutionary economist and marketing professor is scheduled to give a free lecture on consumer behavior and evolution at the University of Alabama on Thursday. Gad Saad of Concordia ...

Empathy enhances engagement. Empathetic, personalized experiences are crucial for connecting with customers. Brands that show understanding and inclusivity build stronger, more loyal relationships. As ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.