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Customer insight, or consumer insight, is the understanding and interpretation of customer data, behaviors and feedback into conclusions that can be used to drive actions that improve product ...

As CMO at Zappi, Nataly Kelly is responsible for growing the brand and demand for its agile market research platform. In today’s business landscape, data reigns supreme, and for chief marketing ...

As someone who has navigated the intricate tapestry of eight countries across three continents, I’ve learned firsthand that understanding language and culture is not just a nicety in global ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the first release in a series of insights, and expert commentary to guide brands and retailers ...

The Indian consumer market has undergone a monumental shift in recent years. Changing lifestyles, preferences and aspirations have created a plethora of exciting opportunities for homegrown brands.

NBCUniversal has named Zoë Friend as Executive Vice President of Consumer Insights, under the company’s evolving Decision Sciences division. Friend will report to EVP & Chief Data Officer Will ...

At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial results; in ...

It's the worst-kept secret in business. Despite countless tools, channels to reach consumers, and stunning AI advancements, brands still struggle with the basics: understanding true consumer ...

A seismic shift in consumer data is propelling us into a new era of insights that I’m calling The Connected Era. The Fast Company Executive Board is a private, fee-based network of influential leaders ...