Research shows that when we speak about “making time" and not about “having time," we feel more in control and more motivated ...

Motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination; judgment and decision-making; market research; consumer ...

Behavioral targeting has become adept at telling marketers what people do online, but the methodology doesn't necessarily tell us much about why people do or do not engage with a promotion, let alone ...

Solutions by Text (SBT), a leader in compliance-first conversational commerce, today announced its third annual industry research report, "The Evolution of Messaging: Exploring Consumer Motivation and ...

Angela Y. Lee joined the marketing faculty at the Kellogg School in 1995 and was named Mechthild Esser Nemmers Professor of Marketing in 2007. Dr. Lee is a consumer psychologist. Her expertise is in ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Dr. Roland Haynes and the Rev. DeQuincey Newman, Officials ...

NEW YORK, Feb. 26, 2025 /PRNewswire/ -- Psympl, the leader in the application of Psychographic AI, is excited to announce the launch of the Motivation Decoder. This revolutionary tool is designed to ...

SAN FRANCISCO--(BUSINESS WIRE)--Livefyre, provider of the leading real-time content and audience engagement platform, today announced the results of a new survey exploring the motivations and ...

NEW YORK--(BUSINESS WIRE)--Persado, the Motivation Artificial Intelligence (AI) company that drives personalized communications at scale, announced its Motivation AI API, which gives partners access ...