Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

The concept of subliminal messaging first took hold in the public consciousness after the 1957 publication of a book titled The Hidden Persuaders by Vance Packard. In his book, Packard describes a new ...