A new ad from e.l.f. Cosmetics goes to court to make the case against overpriced beauty products. But its premise leaves at least one key item off the docket: the budget cosmetics brand’s own recent ...

As a cotton swab coated with cream glided across a woman’s cheek several times, dark melanin spots and blemishes vanished as if erased by a rubber. A female narrator continued, “My mom and I were ...

Add Yahoo as a preferred source to see more of our stories on Google. A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian's contentious past. In the ...

This year's Super Bowl ad from e.l.f Cosmetics features Judge Judy, a cast reunion from the show “Suits” and more. Be sure to vote for your favorite Super Bowl ad with Ad Meter! Go to admeter.usatoday ...

Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad. After the brand published the ad on social media platforms earlier ...

Comedian Matt Rife’s new ad campaign for cosmetics brand e.l.f. is the latest celebrity-starring commercial that has caused social media users to melt down. The make-up brand published their ad online ...