Maybe, just maybe, mobile commerce is having an effect on those traditional, printed circulars. I just came across a rather interesting stat from Catalina, the marketing firm noted for its shopper ...

As more and more shopping moves online, the humble paper coupon is proving oddly resilient. Companies are sending out more digital coupons and a greater share of shoppers are using them, but paper ...

Of the $318 billion worth of grocery coupons distributed last year, 75 percent of them came from the Sunday newspaper coupon circulars. Regular coupon users know that saving and using these circulars ...

There are few sure things about the future of mobile marketing. The long-term effectiveness of micro-banners, 2D scan codes, branded apps, SMS interactivity, near-field communication technologies and ...

There are few ad formats more enduring than the weekly pricing, products, sales and coupons reflected in circulars. Circulars have been a fixture for both retailers and CPG marketers for decades, ...

Look in the flyer rack at Publix stores for a coupon circular with the title “Over $49 in Coupon Savings” in a purple header to get store coupons for many items. These store coupons can be combined ...

The Associated Press is hoping that digital circulars can help newspapers fight a dwindling subscriber base. The AP has 40 newspapers on board with mobile coupons accessible on their mobile sites as ...