Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

As you know only too well, in the world of small businesses, standing out is key. Actually, needing to stand out is not even an issue, it is a given. No, instead the issue is: How can you stand out?

There are some things money can’t buy. One of them is brand love: The places in your heart a company can occupy aren’t bought. They’re earned. Yet, as long as there’s been marketing, companies have ...

Based on those submissions, create two to three taglines that you'd be happy with. Put them up to a vote by the marketing advisory group and your in-house team. A face-to-face meeting is ideal for ...