Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...

In 2017 Hasbro launched Hanazuki: Full of Treasures, a girl-focused brand with the goal of helping children understand their moods through colorful adventures. It proved a hit as Hasbro’s first ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. As someone who lived through ...

Could you use a playbook on keeping your creative teams in sync while running at full throttle? In this free webinar, Wrike's head of creative design, Anton Antoniuk, and head of content, Shelly ...

The creative content process can take a long time, and each agency has a different approach to it. There's no standardized method of producing content, and what one agency provides will be vastly ...

Change doesn't come without challenges right? There are 1000's of books and years of amazing research that tells us how and when we should... However, there's no perfect algorithm or method to it. The ...

Google is making it easier and faster to share photos with your friends in its popular Photos app. Rather than sharing to a specific app, the search giant is offering people in your contacts first.