You can opt out of creative enhancements before October 30th.

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has ...

The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.

From building lookalikes to stacking interests and creating dozens of ad sets for different segments, advertisers on Meta have long focused on audience targeting. Those levers matter far less today as ...

Retailers’ latest test is figuring out if creative services can boost their advertising businesses. A few years into the retail media boom, sellers seeking growth and bigger ad budgets from marketers ...

Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro is now available to ...

You launch a new TikTok ad. Early metrics look great — low CPCs, high engagement, and a ROAS that makes you look like a pro. Then, a few days later, performance slips. Ad frequency creeps up, the hook ...