Are you someone who only buys particular brands of your favorite products? I'm not. I'm a recent post-grad who lives in New York City, so I mostly opt for the cheapest grocery items I can find. If ...

It's official: We're living in the golden age of store-brand items. Once dubbed "off-brand" or "generic," retailers have spent years investing in R&D to create their own lines of quality and ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...