Companies increasingly seek growth in international markets. But cutting deals across borders is difficult owing to ...

Two writers talk about their British-Italian friendship – and the fascinating cognitive science on such cross-cultural bonds. David Robson, London: Aristotle famously described friendship as ...

In an increasingly interconnected world, brands must navigate diverse cultural landscapes to achieve global recognition. Cross-cultural marketing plays a crucial role in ensuring that brands ...

"Although Thailand is a tropical country, its active participation in the Winter Games is a testament to cross-cultural exchange," she added. "Thai athletes competing in Harbin will not only ...