Marcus the Virtual Reality Worm is an oddball VRChat character whose deadpan and odd way of speaking versus what he is saying has taken over TikTok. The deadpan worm is the creation of Twitch streamer ...

In the world we live in, it is safe to say that we are all products of our environment. There is a saying in life that suggests that iron sharpens iron. That means that we all encourage and make each ...

Marcus Collins, a University of Michigan marketing professor and head of strategy at Wieden+Kennedy, has spent his career both studying and executing how brands can better utilize culture to connect ...

Identity is the anchor of culture, and culture is the most influential driver of human behavior. Describing culture in clear language is crucial for harnessing its power. The need to belong and be a ...

Do you know what Beyonce and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. Today’s guest is Dr. Marcus Collins. He studies cultural contagion and ...