Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. The brand synonymous with developing golf grips utilized by ...

WHAT YOU NEED TO KNOW: Golf Pride launches its softest grip ever, the CPX. The grip, which is made of the softest rubber compound in company history, builds traction through a raised diamond-quilted ...

From shaft flex and weight, down to loft, and even hosel settings, the golf club specs of the best players in the world are an interesting deep dive. One of the most underappreciated components of ...

OK, maybe "boring" is harsh. The Golf Pride Tour Velvet isn't really boring so much as it's become the standard. But when you ...

Which golf club grips are best? Golf is both fun and challenging. The most subtle nuances in your golf swing can make a big difference in your score. The same holds true for your golf equipment — ...

Being able to control your club under any condition requires a solid grip, and these are the grips chosen by the top players ...

Custom fitting isn’t just for irons and drivers, it’s vital for putters, too. Even finding the right putter grip size can make you hole more putts. Fitting your putter to your individual stroke is as ...

Golf's newest major champion follows the lead of many top pros in playing Golf Pride's Tour Velvet grips, which have remained ...

Most conversations about golf equipment center around things like lie angles, clubhead design and shaft composition and length. But in our continuing series on the tools of the game, we’re going a ...

The new Concept Helix grip system is intended to make re-gripping easier, eliminating the need for tape, solvents and other equipment. Will golfers be keen on an innovative DIY approach that ...

Mike Spicci is a 6-handicapper at Rock Ridge C.C. in Newtown, Conn. His irons and wedges feature typical round rubber grips. His driver, fairway wood and hybrid, however, are adorned with Golf Pride’s ...