Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

In many enterprises, collecting and analyzing customer data is often par for the course—a fundamental part of business operations. Yet just as frequently, that information is siloed across functions, ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

Centralizing customer insights has many benefits—and leading companies are recognizing this by creating insights centers of excellence or embedded, connected teams. With a unified structure in place, ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...

This article originally appeared in the December 2007 issue of Business Communications Review magazine. Most customer service executives spend a considerable amount of time thinking about the need to ...

PALO ALTO, Calif.--(BUSINESS WIRE)--Orbital Insight, the leader in geospatial intelligence, today announced it has secured new global customer agreements including new customer wins and expansions ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...