ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.

From the world of e-commerce to brick-and-mortar stores, scaling is near-impossible until you determine your customer ...

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...

By consolidating fragmented information into a single, unified view, organizations can enhance customer relationships, ...

NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and ...

Consequently, brands find it imperative to build and increase customer lifetime value (CLV) resulting in greater revenue generation and a bigger base of loyal shoppers. This is, indeed ...

"Standalone AI products are simply extending legacy ticket-based customer service tools to make customers feel even more ...