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Data-Driven Advertising: Why Real-Time Consumer Data is Critical

If your brand is driving against some aggressive advertising goals in 2025 and 2026, real-time consumer data can supercharge your game plan. While utilizing up-to-the-minute data might seem like a ...
Forbes

Leveraging Data-Driven Marketing In A Shifting Economy

Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...
AdExchanger

Why Prediction Is Replacing Precision For Outcome-Driven Advertising

With deterministic data becoming less reliable, advertising's real value comes from being able to predict where audiences ...
adexchanger

If Games Want Brand Advertising, They Should Play By Brands’ Rules

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...
Marketing Dive

Why data accuracy matters more than data scale amid the rise of AI

In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian ...
Fast Company

Data-driven marketing starts with email as the persistent anchor of digital identity

Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...
Marketing

The Top Challenges in Executing a Data-Driven Marketing Strategy

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...
Nasdaq

DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, today launched AdvantEdge™ a next-gen, holistic ...
Entrepreneur

Your Marketing Strategy Needs an Overhaul — This Approach Is What Separates Successful Campaigns From the Rest

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...
Demand Gen Report

B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey

More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing strategies and leveraging intelligence and data insights to inform decision ...
Marketing

How Data and Creativity Are Reuniting to Transform Digital Ads

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...
TMCnet

MTR* advertising Leads Market Revolution: Harnessing Data to Evolve from Network Coverage to Precision Targeting

Hong Kong's Prime 63 Metro Stations Network Launches Data-Driven "25 Personas" Audience Targeting Solutions. HONG KONG, June ...