Even as Gen Z swaps parties for pilates, drinks giant Diageo is keen to double down on the booming market of bottled and canned cocktails. Sir Dave Lewis, who leads the drinks giant behind Johnnie ...

Diageo is placing Singapore at the centre of its Asia-Pacific push, using its World Class programme to double down on experiential marketing and bartender empowerment to fuel premium spirits growth.

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Singapore’s bartending talent is redefining cocktail artistry, blending flavour, technology, and storytelling into immersive experiences - highlighting mixology as the ‘in’ strategy for spirits ...

Ahead of the season three premiere of HBO’s “The White Lotus” on Feb. 16, the network is leaning into brand partnerships to help expand its audience, capture consumer attention across multiple ...

Diageo's Tanqueray gin and Ketel One vodka are well-established names, but combining many of the parent company's brands into one collection is new. To highlight its eclectic options, Diageo debuted ...

Diageo is set to introduce a new line of premium ready-to-serve cocktails that leverage the strength of some of its best-known labels into the soaring category. Dubbed The Cocktail Collection, the ...

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Diageo launched a ready-to-serve cocktail collection in late 2023. Longtime agency partner Bakery handled creative, which highlighted the brand’s popular spirits, such as Ketel One, Tanqueray and ...

With warm weather finally on its way, we’re rounding up the newest ready-to-drink cocktail releases. In this gallery, major players like Diageo, Tip Top and Straightaway drop new flavors, SummerFall ...

Diageo is aiming to leverage strong growth in the ready-to-serve segment with a new Cocktail Collection including premixed offerings featuring some of its core spirits brands. The Collection includes ...