OK, maybe "boring" is harsh. The Golf Pride Tour Velvet isn't really boring so much as it's become the standard. But when you ...

Ask any average or beginner golfer what their most common mishit is and they'll likely tell you it's a slice. That tends to lead them down a rabbit hole to try everything to fix their golf swing, ...

The grips on your golf clubs have long been something of an afterthought. Even during a clubfitting, there’s often little time spent dialing in your grips. At the end of the process, you’re usually ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. The brand synonymous with developing golf grips utilized by ...

When it comes to golf club grips, Golf Pride has been the most trusted brand in the game for decades. The choice of professionals and amateurs alike, Golf Pride dominates the golf grip market across ...

I grew up with a father who was obsessed with tinkering with his golf clubs (you can see how I ended up in my current position now), so learning how to change a grip in the basement came before I ...

They say, “Putting separates the pros from the amateurs,” but what separates the pros from the pros? The answer often boils down to even better putting (among other things, of course, but let’s talk ...