Retargeting has long been a staple of digital marketing. We've all seen it in action: you browse a product online, and suddenly that item follows you across the web. But what if we could take that ...

Full-cycle marketing agency mr.Booster has won the Best Marketing Campaign 2026 award at SiGMA Eurasia 2026, one of the region's key events for the global digital entertainment community. The award ...

If you think “beyond the click,” you know that getting traffic to your website is only half the battle. The real opportunity lies in turning that traffic into lasting customer relationships. One ...

According to a Forrester report, 96% of website visitors leave before completing a single desired action. Only a very meager percentage of your site’s visits will result in a conversion. This sobering ...

Jenny Lin is the Director of Business Development EMEA at Mintegral. Retargeting, a powerful instrument in the app marketers toolkit, is emerging as an increasingly valuable strategy for game ...